Methodology
How the WB Ranking Intelligence™ Engine produces recommendations you can trust.
Our Philosophy
WhichBookmaker exists to help bettors discover the right operator for their own market and preferences. We are a recommendation platform, not a directory — every result is shaped by who you are, where you are and what you care about.
How Recommendations Work
The WB Ranking Intelligence™ Engine evaluates market availability, product fit, payments, responsible gambling features, trust indicators and editorial research. The engine is intentionally closed-source: we publish what it considers, not how it weights each signal.
Editorial Independence
Rankings are not determined solely by commercial agreements. Sponsored placements are clearly labelled and never override the underlying recommendation order.
What We Consider
- Licensing
- Market availability
- Product offering
- Payment methods
- User experience
- Trust
- Editorial assessment
What We Never Consider
- Who pays the highest commission
- Hidden sponsorship boosts
- Paid ranking positions
Why Rankings Change
Recommendations evolve as operators launch in new markets, add products, improve payments or change licensing. A ranking is a snapshot of current fit, not a permanent verdict.
Frequently Asked Questions
Why isn't the same bookmaker first everywhere?
Recommendations are market-aware. An operator that fits one country's licensing, payments and product mix may not fit another's.
Can recommendations change?
Yes. As operators expand markets, add features or change licensing, the WB Ranking Intelligence™ Engine reflects the new reality.
Why isn't my favourite operator first?
Rankings reflect fit to your search, not personal loyalty. A different operator may better match your country, payments or product preferences.
Can an operator pay to be ranked first?
No. Sponsored placements are labelled and never override the recommendation order produced by the engine.